Cookies and services
Cookie policy and consent management
This Cookie Policy was last updated on 15.07.2025 and applies to citizens and residents with permanent residence in the European Economic Area and Switzerland.
1. introduction
Our website, https://e2m.energy (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties contracted by us. In the document below we inform you about the use of cookies on our website.
2 What are cookies?
A cookie is a simple small file that is sent together with the pages of an Internet address and can be stored by the web browser on the PC or another device. The information stored in it can be sent to our servers or the servers of relevant third-party providers during subsequent visits.
3. what are scripts?
A script is a piece of program code that is used to make our website functional and interactive. This code is executed on our servers or on your device.
4 What is a web beacon?
A web beacon (also called a pixel tag) is a small invisible fragment of text or image on a website that is used to monitor traffic on the website. To make this possible, various data about you is stored using web beacons.
5. additional purpose descriptions for Consent-Tool
5.1 Statistical analysis
Statistical analysis is the processing and presentation of data on user actions and interactions on websites and apps (e.g. number of page visits, number of unique visitors, number of returning visitors, entry and exit pages, dwell time, bounce rate, button clicks) and, if applicable, the classification of users into groups based on technical data on the software settings used (e.g. browser type, operating system, language setting, screen resolution).
5.2 Individualized advertising
Certain functions of websites and apps are used to display personalized advertising material (ads or commercials) to users in other contexts, for example on other websites, platforms or apps. For this purpose, demographic data, search terms used, context-related content, user behavior on websites and in apps or the location of users are used to draw conclusions about the interests of users. Based on these interests, advertising media will be selected and displayed by other providers of online content in the future.
5.3 Reach measurement
Reach measurement is the evaluation of visitor actions by analyzing user behavior in relation to the determination of certain user actions and measuring the effectiveness of online advertising. The number of visitors who have reached websites or apps by clicking on advertisements, for example, is measured. In addition, the rate of users who perform a specific action (e.g. registering for the newsletter, ordering goods) can be measured.
6. cookies
6.1 Technical or functional cookies
Some cookies ensure that parts of our website function properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not have to repeatedly enter the same information when you visit our website, or your items remain in your shopping cart until you pay, for example. We can place these cookies without your consent.
6.2 Statistics cookies
We use statistics cookies to optimize the website experience for our users. These statistics cookies provide us with insights into the use of our website. We ask for your permission to place statistics cookies.
6.3 Advertising cookies
We use advertising cookies on this website to gain insight into campaign results. This is done based on a profile that we create based on your behavior in https://e2m.energy. With these cookies, you as a website visitor are linked to a unique ID. However, these cookies do not profile your behavior and interests in order to serve personalized ads.
6.4 Marketing / tracking cookies
Marketing/tracking cookies are cookies or another form of local storage used to create user profiles in order to display advertising or track the user on this website or across multiple websites for similar marketing purposes.
As these cookies are marked as tracking cookies, we need your consent to place them.
7. placed cookies
Adition (purpose: individualized advertising, statistical analysis, reach measurement)
Recipient:
Virtual Minds GmbH, Ellen-Gottlieb-Str. 16, 79106 Freiburg im Breisgau, Germany
Functionality:
When using Adition, technologies such as cookies and tracking pixels are used to track visitor traffic and user behavior on our website and to show you topic-specific advertisements on our website that match our content and your interests. The advertisements may also relate to products and services that users have already viewed on our website. We can also use advertising material on external websites to draw attention to our offers and determine how successful the individual advertising measures on our website are in relation to the advertising campaign data. The advertising media used are delivered by Adition via so-called ad servers. For this purpose, we use Adition ad server cookies, through which certain parameters for measuring reach – e.g. display of the ads, duration of viewing or clicks by users – can be measured. Information stored on users’ end devices is also processed for this purpose. With the help of the “tracking pixels” integrated on our website and the “cookies” stored on users’ end devices, Adition processes the information generated about the use of our website by users’ end devices as well as access data after each impression (i.e., for example, when you click on an advertisement) for the purpose of statistical analysis and recognition across end devices, the display of individualized advertisements and to measure the effectiveness of an advertisement. The access data processed in this context includes, in particular, shortened IP addresses, information on the device type and operating system, browser information (e.g. browser type, browser ID, timestamp), referrer URL, request ID, type of interaction (e.g. page view, pressing of buttons, etc.) and other data mentioned in the section “Use of our website”. In addition, Adition will assign an ID (browser ID) to your browser when you visit our website in order to process the interactions with our website and to display interest-based advertisements to you across devices. For these purposes, it can also be determined whether different end devices belong to you or your household. Adition may process the information received and any other identifying features for its own purposes.
Storage duration:
The maximum storage period is 90 days.
Meta Custom Audiences (purpose: personalized advertising)
Recipient:
Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland and Meta Platforms Inc. 1601 Willow Rd, Menlo Park, California, USA.
Functionality:
Meta’s online marketing tools “Website Custom Audiences” and “Lookalike Audiences” use technologies such as “tracking pixels” (“Meta pixels”), “cookies” and “device fingerprinting” to collect information about user behavior on our website. This allows users of the website and users of Meta who belong to a comparable target group to be shown interest-based advertisements (“Meta Ads”) when they visit the Meta social network and to analyze their interactions with our website. In addition, we use Meta’s extended “Lookalike Audience” function to develop new groups of people/recipients based on an initial target group defined by us, to whom we can then display interest-based advertisements when they visit the Meta social network. Meta then uses this initial target group to determine new target groups based on the criteria we have predefined, e.g. interests (“lookalike audience”). Your browser automatically establishes a direct connection to Meta’s servers with the help of meta pixels (graphics that are also integrated into our website and are automatically loaded when you visit our website and enable user behavior to be tracked). By integrating the meta pixels, Meta processes the information generated about the use of our website by your end device – e.g. that you have called up a certain web page – and processes, among other things, the data mentioned in the section “Use of our website”, in particular IP address, browser information, the meta ID, end device ID, language settings, date and time of the server request and event data such as page and button views and other interactions for the purpose of displaying personalized advertisements. For this purpose, it can also be determined whether different end devices belong to you or your household. If you are registered with a Meta service, Meta can assign the information collected to your user account. We process personal data in the context of the use of Meta Business Tools together with Meta in accordance with Art. 26 GDPR. Further information on this can be found in our data protection information.
Storage duration:
The storage period is 3 months (we recommend no more than 24 months).
Meta conversion (purpose: statistical analysis, reach measurement)
Recipient:
Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, and Meta Platforms Inc. 1601 Willow Rd, Menlo Park, California, USA.
Functionality:
The online marketing service “Meta Pages Insights” uses technologies such as “tracking pixels” (“meta pixels”), “cookies”, “device fingerprinting” and the Meta Conversions API to process information from users’ end devices, particularly in connection with interactions on our website. The data processing is carried out for the purpose of analyzing the use of our websites and Internet presences, e.g. in social networks Facebook and “Instagram”, the interactions made by users on our website and Internet presences as well as measuring the reach of our advertisements. For this purpose, it can also be determined whether different devices belong to you or your household. With the help of “meta pixels” – small graphics that are also integrated on our website and are automatically loaded when you visit our website and enable tracking of user behavior – your browser automatically establishes a direct connection with the Meta server. By integrating the “meta pixels”, Meta processes information generated by “cookies” about the use of our website by the user’s terminal device – e.g. that a specific web page has been accessed – and processes access data, in particular your IP address, browser information, language settings, terminal device ID, the previously visited website, the “meta ID”, the date and time of the server request and event data (e.g. page/button views, interactions), for the aforementioned purposes. If users are registered with a Meta service, Meta can assign the visit to the user account and create and evaluate cross-application user profiles. The information obtained with the help of the Meta pixel is used solely for statistical purposes, is transmitted to us anonymously by Meta as statistics and does not provide any information about the user’s person. We process personal data in the context of the use of Meta Business Tools together with Meta in accordance with Art. 26 GDPR. Further information on this can be found in our data protection information.
Storage duration:
The storage period is three months (we recommend no more than 24 months).
Further information on data protection and the individual functionalities of our websites as well as on third country transfers can be found in our general data protection information.
Further information on data protection and the individual functionalities of our websites as well as on third country transfers can be found in our general data protection information.
8. consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Save settings”, you give us your consent to use all the categories of cookies and plug-ins you have selected as described in this cookie policy. You can disable the use of cookies via your browser, but please note that our website may not function properly if you do so.
8.1 Manage your consent settings
9. activation/deactivation and deletion of cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify whether specific cookies should not be placed. Another option is to set up your internet browser so that you are notified each time a cookie is placed. For more information about these options, see the instructions in the help section of your browser.
Please note that our website may not function properly if all cookies are disabled. If you delete the cookies in your browser, they will be placed again when you visit our website again.
10. your rights in relation to personal data
You have the following rights in relation to your personal data:
- You have the right to know why your personal data is used, what happens to it and how long it is stored.
- Right of access: You have the right to view your personal data known to us.
- Right to rectification: You have the right to have your personal data amended, corrected, deleted or blocked at any time.
- If you have given us your consent to process your data, you have the right to withdraw this consent and have your personal data deleted.
- Right to transfer your data: You have the right to request all your personal data from one controller and transfer it in its entirety to another controller.
- Right to object: You can object to the processing of your data. We will comply with this unless there are legitimate grounds for the processing.
To exercise these rights, please contact us. Please refer to the contact details at the end of this cookie statement. If you have a complaint about how we handle your data, we would like to hear it, but you also have the right to address it to the supervisory authority (Data Protection Authority).
11. contact details
For questions and/or comments about our cookie policy and this statement, please contact us using the contact details below:
Germany
Website: https://e2m.energy
E-Mail: servicecenter@e2m.energy