Data protection

We use third-party services for statistical, analytical and marketing purposes. This enables us to provide you with a user-friendly, optimized use of the website. The third-party providers use cookies, pixels, browser fingerprinting or other tracking technologies to control their services. We will inform you below about the services of external providers currently used on our website as well as about the respective processing in individual cases and about your existing revocation options.

Google Analytics 4

We use “Google Analytics”, a web analysis service from “Google” (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA; hereinafter: “Google” and “Google Analytics 4”) in order to be able to optimally tailor our website to user interests. “Google Analytics 4” uses so-called “cookies”, which are stored on your end device for recognition, as well as similar tracking methods for recognizing end devices such as tracking pixels, device fingerprinting and programming interfaces (e.g. APIs and SDKs) to process information from your end device. For this purpose, your end device is assigned a randomly generated identification number (cookie ID/device ID).

With the help of these technologies, “Google” processes the information generated about the use of our website by your end device as well as access data for the purpose of statistical analysis – e.g. access to a specific website, number of unique visitors, entry and exit pages, length of stay, click, swipe and scroll behavior, activation of buttons, registration for the newsletter, bounce rate and similar user interactions. For this purpose, it can also be determined whether different end devices belong to you or your household. The access data includes, in particular, the IP address, browser and device information, cookie ID/device ID, the previously visited website and the date and time of the server request.

No individual IP addresses are logged or stored in “Google Analytics 4” systems. At the moment the IP address is recorded by Google in special local data centers in the EU, your IP address is used to determine location information. The IP address is then deleted before the access data is stored in a data center or on a server for “Google Analytics”. In “Google Analytics 4”, no precise data on the geographical location is provided, but only general location information such as the region and city of the location of the end device, which is derived from the IP address. “Google will process this information for the purpose of evaluating your use of the website, compiling reports on website activity for us and, where we indicate otherwise, providing us with other services relating to website activity and internet usage. If you are registered with a Google service, “Google” can assign the website visit to your user account and create and evaluate cross-application user profiles.

There is also a cross-platform analysis of user behavior on websites and apps that use “Google Analytics 4” technologies. This allows user behavior in different environments to be recorded, measured and compared in the same way. For example, user scroll events are automatically recorded to enable a better understanding of the use of websites and apps. Different cookie IDs/device IDs are used for different end devices for this purpose. We are then provided with anonymized statistics on the use of the various platforms, compiled according to selected criteria.

Google Analytics 4″ is used to automatically create target groups for specific cookie IDs/device IDs or mobile advertising IDs, which are later used for individualized advertising. Target group criteria include, for example: Users who have viewed products but not added them to a shopping cart or added them to a shopping cart but not completed the purchase OR users who have purchased certain items. A target group comprises at least 100 users. The Google Ads tool can then be used to display interest-based ads in search results. Likewise, users of websites can be recognized on other websites within the “Google” advertising network (in Google search, on “YouTube”, so-called “Google ads” or on other websites) and presented with tailored advertisements based on the defined target group criteria.
With regard to the storage of and access to information in your end device, your consent is the legal basis in accordance with Section 25 (1) TDDDG; for further processing, your consent is also the legal basis in accordance with Art. 6 (1) sentence 1 lit. a) GDPR. “Google” also processes some of the data in the USA. The EU Commission has issued an adequacy decision for data transfer to the USA. Google, LLC is certified under this. In addition, so-called standard contractual clauses have been concluded with Google, LLC in order to commit Google, LLC to an appropriate level of data protection. You can obtain a copy of the standard contractual clauses at https://cloud.google.com/terms/sccs. Your data in connection with “Google Analytics 4” will be deleted after 26 months at the latest. Further information on data protection at “Google” can be found at: http://www.google.de/intl/de/policies/privacy.
You can withdraw your consent to processing at any time by moving back the slider in the Manage Services section of the consent tool. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

Google Ads Remarketing

We use the “Google Ads” tool with the “Dynamic Remarketing” function from “Google” (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA; hereinafter: “Google” and “Google Ads”). With the “Dynamic Remarketing” function, we can recognize users of our website on other websites within the “Google” advertising network (in the “Google” search or on “YouTube”, so-called “Google Ads” or on other websites) and present advertisements tailored to their interests. The advertisements may also relate to products and services that you have already viewed on our website. For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users on other sites even after they have visited our website. If you visit our website, “Google Ads” will store a cookie on your end device. With the help of the cookies, “Google” processes the information generated by your device about the use of our website and interactions with our website as well as the data mentioned in the section “Use of our website”, in particular your IP address, browser information, the previously visited website and the date and time of the server request, for the purpose of displaying personalized advertisements. For this purpose, it can also be determined whether different end devices belong to you or your household. Due to the marketing tools used, your browser automatically establishes a direct connection with the “Google” server. If users are registered with a “Google” service, “Google” can assign the visit to the user account and create and evaluate user profiles across applications. With regard to the storage of and access to information in your terminal device, your consent is the legal basis pursuant to Section 25 (1) TDDDG; for further processing, your consent is also the legal basis pursuant to Art. 6 (1) sentence 1 lit. a) GDPR. “Google” also processes some of the data in the USA. The EU Commission has issued an adequacy decision for data transfer to the USA. Google, LLC is certified under this. In addition, so-called standard contractual clauses have been concluded with Google, LLC in order to commit Google, LLC to an appropriate level of data protection. You can obtain a copy of the standard contractual clauses at https://cloud.google.com/terms/sccs. The storage period at “Google” is a maximum of 24 months. Further information on data protection and the storage period at “Google” can be found at: https://policies.google.com/privacy.
You can withdraw your consent to processing at any time by using the slider in the “Manage services” of the consent tool. The legality of the processing remains unaffected until the revocation is exercised.

Google Ads Conversions

We use the “Google Ads” service from “Google” (Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland and Google, LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA; hereinafter: “Google” and “Google Ads”) to draw attention to our attractive offers on external websites with the help of advertising material (formerly known as “Google AdWords”). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. These advertising materials are delivered by Google via so-called “ad servers”. For this purpose, we use cookies and API interfaces through which certain parameters for measuring reach, such as the display of ads or clicks by users, can be measured. If you access our website via a Google ad, Google will store a cookie on your device. With the help of the cookies, “Google” processes the information generated by your device about interactions with our advertising material (calling up a specific website or clicking on an advertising material), the data mentioned in the section “Use of our website”, in particular your IP address, location/language information, browser information, click ID, information on booking cancellations made, the previously visited website and the date and time of the server request for the purpose of analyzing and visualizing the reach measurement of our advertisements. For this purpose, it can also be determined whether different end devices belong to you or to your household. Due to the marketing tools used, your browser automatically establishes a direct connection with the “Google” server. If you are registered with a “Google” service, “Google” can assign the visit to your Google account. Even if you are not registered with “Google” or have not logged in, it is possible that the provider will find out your IP address and process it. We receive statistical evaluations from “Google” to measure the success of our advertising material. With regard to the storage of and access to information in your terminal device, your consent is the legal basis in accordance with Section 25 (1) TDDDG; for further processing, your consent is also the legal basis in accordance with Art. 6 (1) sentence 1 lit. a) GDPR. “Google” also processes some of the data in the USA. The EU Commission has issued an adequacy decision for data transfer to the USA. Google, LLC is certified under this. In addition, so-called standard contractual clauses have been concluded with Google, LLC in order to commit Google, LLC to an appropriate level of data protection. You can obtain a copy of the standard contractual clauses at https://cloud.google.com/terms/sccs. The storage period at “Google” is a maximum of twelve months. Further information on data protection and the storage period at “Google” can be found at: https://policies.google.com/privacy.
You can withdraw your consent to processing at any time by using the slider in the “Manage services” of the consent tool. The legality of the processing remains unaffected until the revocation is exercised.

Meta Pixel

On our website, we use the analysis functions of “Meta” (provider is Meta Platforms Ireland Limited, Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland and Meta Platforms Inc. 1601 Willow Rd, Menlo Park, California, USA; hereinafter: “Meta”). For this purpose, we use the so-called Meta pixel to analyze the use of our website and Internet presence, e.g. in social networks such as Meta and Instagram, the interactions made by users on our website and Internet presence and the reach measurement of our advertisements. We use these findings to optimize our marketing and advertising campaigns and to form target groups, especially of meta users, to whom we can display interest-based advertisements. Your browser automatically establishes a direct connection to Meta’s server with the help of meta pixels, which are graphics that are also integrated into our website, are automatically loaded when you visit our website and enable user behavior to be tracked. By integrating the Meta pixels, Meta processes the information generated about the use of our website by your end device – e.g. that you have accessed a certain web page – and processes, among other things, the data mentioned in the section “Use of our website”, in particular IP address, browser information, the Meta ID, end device ID, language settings, date and time of the server request and event data such as page views, button views and other interactions for the purpose of analyzing our website and Internet presence, analyzing user interactions and measuring the reach of our advertisements. For these purposes, it can also be determined whether different end devices belong to you or your household. The information obtained with the help of the Meta pixel is used solely for statistical purposes, is transmitted to us anonymously by Meta as statistics and does not provide any information about the person of the user. If you are registered with a Meta service, Meta can assign the information collected to your account or to you as a user. Even if a user is not registered with Meta or is not logged in, it is possible for Meta to obtain and process the IP address and other identifying features. With regard to the storage of and access to information in your terminal device, your consent is the legal basis pursuant to Section 25 (1) TDDDG; for further processing, your consent is also the legal basis pursuant to Art. 6 (1) sentence 1 lit. a) GDPR. Meta also processes some of the data in the USA. An adequacy decision of the EU Commission exists for data transfer to the USA. Meta Platforms, Inc. is certified under this. In addition, standard data protection clauses have been concluded with Meta Platforms, Inc. in order to commit Meta Platforms Inc. to an appropriate level of data protection. You can request a copy of the standard data protection clauses from Meta at https://www.facebook.com/help/contact/341705720996035. The storage period of the information in the Meta cookies is 90 days. Further information on data protection and the storage period at Facebook can be found at: https://www.facebook.com/privacy/explanation and https://www.facebook.com/policies/cookies/

You can withdraw your consent to processing at any time by moving the slider in the “Manage services” of the consent tool for the respective third-party provider. The legality of the processing remains unaffected until the revocation is exercised.

Meta Custom Audiences / Lookalike Audiences

Furthermore, our website uses the targeting function for advertisements called “Custom Audience via your website” from “Meta” (provider is Meta Platforms Ireland Limited, Block J, Serpentine Avenue, Dublin 4, Ireland and Meta Platforms Inc. 1601 Willow Rd, Menlo Park, California, USA; hereinafter: “Meta”). Web beacons, such as the Meta pixel, are used to collect information about your usage behavior on our website, which is processed by Meta. This allows visitors to our website to be matched with users on Meta. As a result, users of the website and users of Meta who belong to a comparable target group can be shown interest-based advertisements (“Meta Ads”) when visiting the Meta social network and their interactions with our website can be analyzed. In addition, we use Meta’s extended “Lookalike Audience” function to develop new groups of people/recipients based on an initial target group defined by us, to whom we can then display interest-based advertisements when they visit the Meta social network. Meta then uses this initial target group to determine new target groups based on the criteria we have predefined, e.g. interests (“lookalike audience”). Your browser automatically establishes a direct connection to Meta’s servers with the help of meta pixels (graphics that are also integrated into our website and are automatically loaded when you visit our website and enable user behavior to be tracked). By integrating the meta pixels, Meta processes the information generated about the use of our website by your end device – e.g. that you have called up a certain web page – and processes, among other things, the data mentioned in the section “Use of our website”, in particular IP address, browser information, the meta ID, end device ID, language settings, date and time of the server request and event data such as page and button views and other interactions for the purpose of displaying personalized advertisements. For this purpose, it can also be determined whether different end devices belong to you or your household. If you are registered with a Meta service, Meta can assign the information collected to your user account. Even if you are not registered with Meta or have not logged in, it is possible for the provider to find out and process your IP address and other identifying features. With regard to the storage of and access to information in your terminal device, your consent is the legal basis pursuant to Section 25 (1) TDDDG; for further processing, your consent is also the legal basis pursuant to Art. 6 (1) sentence 1 lit. a) GDPR. Meta also processes some of the data in the USA. An adequacy decision of the EU Commission exists for data transfer to the USA. Meta Platforms, Inc. is certified under this. In addition, standard data protection clauses have been concluded with Meta Platforms Inc. in order to commit Meta Platforms Inc. to an adequate level of data protection. You can request a copy of the standard data protection clauses from Meta at https://www.facebook.com/help/contact/341705720996035. The storage period of the information in the Facebook cookies is 90 days. For more information on data protection and the storage period at Meta, please visit: https://www.facebook.com/privacy/policy/ and https://www.facebook.com/policies/cookies/.

You can withdraw your consent to processing at any time by moving the slider in the “Manage services” of the consent tool for the respective third-party provider. The legality of the processing remains unaffected until the revocation is exercised.

When using the aforementioned Meta Business Tools, your personal data (“Business Tool Data”) will be processed both by us and by Meta. The processing of personal data described above in connection with the use of Meta Business Tools as well as the processing of your hashed contact information, browser information (e.g. user agent, language settings) and event data, i.e. information that arises in connection with the analysis of your interactions with our website or Internet presence (e.g. button/page views, etc.), is carried out by Meta. Internet presence (e.g. button/page views) together with online identifiers (e.g. device/advertising ID), is carried out under joint responsibility in accordance with Art. 26 GDPR, whereby the responsibility for fulfilling data protection obligations under the GDPR may vary depending on the processing phase. The purposes of the processing are the optimization of the respective marketing campaigns and analyses, in particular the comparison with Meta user IDs for the targeted display of advertisements, for the implementation of which we use the Meta Business Tools as a means.
We have entered into an agreement with Meta on joint responsibility pursuant to Art. 26 para. 1 sentence 2 GDPR and have determined who is responsible for the processing of the data in accordance with Art. 26 para. 1 sentence 1 GDPR. 2 GDPR and determined who fulfills the applicable obligations under the GDPR for each processing phase:
As Energy2market GmbH, we are independently responsible for processing the personal data processed in the business tools used for the purposes of carrying out analyses, measuring reach and creating campaign reports as well as comparing them with user IDs, including combining them with the event data determined.
We are jointly responsible with Meta Ireland Limited for the collection and transmission of event data and the meta pixels integrated on our website.
In addition, Meta is an independent controller pursuant to Art. 4 No. 7 GDPR, in particular for any downstream processing of personal data contained in the Meta Business Tools.
You can assert your rights as a data subject both against us and against Meta. We and Meta will inform each other immediately of any rights exercised by data subjects. We will provide each other with all information necessary to respond to the respective requests of data subjects. Irrespective of the responsibility for the respective processing phase in connection with the use of Meta Business Tools, we will provide the data subjects with the necessary information in accordance with Articles 13 and 14 of the GDPR and Art. 26 para. 2 GDPR free of charge within the framework of this data protection information in a precise, transparent, comprehensible and easily accessible form in clear and simple language. We and Meta will provide each other with all necessary information from their respective areas of responsibility.
The legal basis for the joint processing is your consent in accordance with Section 25 (1) TDDDG and for further processing Art. 6 (1) sentence 1 lit. a) GDPR. Further information on processing, in particular in the context of joint responsibility with Meta, can be found at https://www.facebook.com/legal/terms/businesstools_jointprocessing and https://www.facebook.com/legal/terms/businesstools/preview?_rdr and https://www.facebook.com/about/privacy. The agreement concluded with Meta regarding joint responsibility in connection with the Meta business tools can be found at https://www.facebook.com/legal/controller_addendum.

Adition

On our website, we also use the conversion and retargeting functions of “Adition” from the provider Virtual Minds GmbH (Ellen-Gottlieb-Str. 16, 79106 Freiburg im Breisgau; hereinafter: “Adition”) for the targeted evaluation and optimization of our advertisements. Adition uses technologies such as “tracking pixels” and “cookies” to collect information about usage and interaction behavior on our website in order to determine how successful our individual advertising measures are. With the help of the pixels, which are graphics that are also integrated on our website, are automatically loaded when our website is accessed and enable user behavior to be tracked, your browser automatically establishes a direct connection with the Adition server when you visit our website. By using Adition’s conversion tracking functions, we can determine in particular the extent to which the ads we have placed have influenced relevant actions on our website. By integrating the pixels, Adition is able to analyze the information generated via cookies about the use of our website by your end device – e.g. that you have accessed a certain web page – and in particular the data mentioned in the section “Use of our website” is processed, includingThis includes the shortened IP address, information on the device type and operating system, browser information (e.g. browser type, browser ID, timestamp), referrer URL, request ID, type of interaction (e.g. page view, pressing of buttons, etc.) and other data mentioned in the section “Use of our website”. In addition, Adition will assign an ID (browser ID) to your browser when you visit our website in order to process the interactions with our website and to display interest-based advertisements to you across devices. For these purposes, it can also be determined whether different end devices belong to you or your household. Adition may process the information received and any other identifying features for its own purposes. We can determine how successful the individual advertising measures are in relation to the advertising campaign data. These advertising materials are delivered by Adition via so-called ad servers. For this purpose, we use Adition ad server cookies, through which certain parameters for measuring reach – e.g. display of the ads, duration of viewing or clicks by users – can be measured. With regard to the storage of and access to information in your end device, your consent is the legal basis in accordance with Section 25 (1) TDDDG; for further processing, your consent is also the legal basis in accordance with Art. 6 (1) sentence 1 lit. a) GDPR. Your data will be stored by Adition for up to 90 days after your visit to our website and we have the option of retargeting. Further information on data protection and the storage period at Adition can be found at: https://virtualminds.com/privacy-center/.

You can withdraw your consent to processing at any time by moving the slider in the “Manage services” of the consent tool for the respective third-party provider. The legality of the processing remains unaffected until the revocation is exercised.